Amid Nike controversy, Stephen Curry defends under Armour athlete, earning support from 23-year-old Lakers star
Basketball star De’Aaron Fox is launching his first signature shoe, the Fox 1s. The shoes are made by the Curry Brand, a ...
Stephen Curry’s new UA Curry 12 ‘Shooting Star’ releases
The Golden State Warriors have been shattering expectations for this season as they lead the Western Conference with a 12-4 ...
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Under Armour Brand House Opens in Baltimore Peninsula
Under Armour opened its Brand House store at its new Baltimore Peninsula headquarters last week. The Brand House is a ...
Under Armour Lacks a Competitive Advantage, but CEO Kevin Plank Is Building on Relevance in Sports
We believe Under Armour has ample liquidity to get through the current economic environment. At the end of September 2024, the firm had $530 million in cash as well as $1.1 billion in borrowing ...
De'Aaron Fox's Under Armour Curry Shoe Has Been a Long Time Coming
De’Aaron Fox has his own pair of Currys. The Sacramento Kings point guard is the first signature athlete—other than Steph ...
Under Armour launches charm offensive with new Baltimore HQ, after a decade of share price wobbles
Under Armour’s flagship store Brand House store at its new corporate campus opens Thursday, representing both milestone and ...
Kings’ De’Aaron Fox serves Thanksgiving meals ahead of Curry Brand signature shoe release
Kings star De’Aaron Fox has a lot to be thankful for this holiday season and he is giving back to the Sacramento community.
De'Aaron Fox's 1st signature sneaker with Curry Brand unveiled
De'Aaron Fox's new signature shoe will arrive in time for the holidays.Curry Brand officially unveiled the Sacramento Kings ...
De'Aaron Fox: 'What's big about me is I play both sides of the ball'
De’Aaron Fox has started the season strong, leading the Sacramento Kings with improved stats across the board. He’s betting ...
Stephen Curry's 1st Signature Sneaker Returns in Earthy Tones
Doing all of that in style with your retro signature sneakers. Golden State Warriors point guard Stephen Curry has put on a ...
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"I called my agent and told him I’d made a mistake"-When Sydney McLaughlin-Levrone recalled how her mother convinced her to sign with New Balance
While McLaughlin-Levrone didn't win any medals at the Rio Olympics, it set her up for a big contract from prominent shoe companies. She held meetings with Nike, Adidas, Under Armour, and New ...
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Joel Embiid checks in at No. 41 on The Athletic’s ‘The Basketball 100’: ‘Best player we ever coach’
“The Basketball 100” is the definitive ranking of the 100 greatest NBA players of all time from The Athletic’s team of award-winning writers and analysts, including veteran columnists David ...