Under Armour is stepping out of the gym (and its comfort zone) and into culture with the launch of the UA ECHO, a lifestyle sneaker that doesn’t just blur the lines between sport and street ...

NEW YORK and BALTIMORE -- Under Armour, Inc. (NYSE: UA, UAA) and the National Football League today announced a long-term partnership, under which Under Armour will become an official footwear and ...

Under Armour is back as an NFL partner. Five years after the previous Under Armour and NFL deal ended, the two parties have announced a long-term partnership that makes Under Armour an official ...

As a result, any players endorsed by Under Armour couldn't display the company's logo on the field during games from that point forward. Minnesota Vikings wide receiver Justin Jefferson is the ...

but it needs that spark that excites the audience to cheer for the underdog and identify with them as well.” Returning to Zamani, who set the scene for Under Armour’s brand challenge ...

Under Armour is shedding one executive in charge of global brand and marketing for another. Dausch, who joined the retailer in July last year, spent more than 20 years at Marriott International ...

The Maryland-based brand may not be part of the style conversation the way competitors like Nike or Adidas are, but if you walk down the street, chances are you will see an Under Armour logo on ...

Its iconic Under Armour intertwined “U” and “A” logo was strategically placed on the neckline, to keep it conspicuous. The T-shirt eventually launched the brand to the masses after it ...

MSNBC anchor Stephanie Ruhle’s relationship with Under Armour executive chairman Kevin Plank has raised eyebrows of media insiders for years and a new report sheds more light on the situation.

Under Armour's first-ever weightlifting shoe provides comfort, stability and style — the brand should be applauded for creating such a great shoe the first time. It's very secure and stable to ...

Meanwhile, Under Armour has gone from an upstart challenger to a trusted brand among athletes globally. Since 2013, Curry's signature sneaker line has launched ten models with UA. In 2020 ...