Apple’s F1 movie, starring Brad Pitt, marks a bold new chapter in its Hollywood strategy after years of stalled momentum.

Apple is ramping up the promotion of its latest original film with push notifications and ads inside the Wallet app. Not a ...

No one can say that Apple has taken a light touch in promoting, "F1: The Movie," but the film is being distributed ...

Six years after getting into entertainment, Apple lags its peers in streaming subscribers and mainstream appeal, despite ...

Amid its push to promote "F1: The Movie," Apple is considering starting its own theatrical distribution unit, the Wall Street ...

Apple is rolling out "F1," a big-budget racing movie starring Brad Pitt. It could do well. But I still don't understand why ...

"F1" is expected to race to the top of domestic box office charts with "M3GAN 2.0" to compete with "How to Train Your Dragon" ...

However well-received the film may be, iPhone users don't necessarily want their built-in utilities, like their digital ...

Apple's F1 movie opens in theaters on June 27, and the company really wants you to know about it.

Apple Wallet is sending out an unusual push notification promoting the tech giant's new movie and users aren't happy about it ...

Phone users are angry after a promotion for the upcoming F1 movie showed up as a push notification from the Wallet app.