Coca-Cola, AI
Detroit News · 1d
Coca-Cola’s AI holiday ad sparks controversy for not being the 'real thing'
The problem with AI, Halloran said, is that it can’t replicate human emotion, an element that makes so many advertising campaigns successful, Coca-Cola’s holiday ads included. Consumers typically look forward to Coca-Cola’s yearly ads and think back to older campaigns with nostalgia.
Ad Age · 1d
Coca-Cola’s AI lead on the polarizing response to its holiday ads
Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” from the U.K. Telegraph. Sure, the brand anticipated its commercials would spark a conversation, but it wasn’t a moment to mourn Christmas, according to Pratik Thakar, Coca-Cola’s VP and global head of generative AI.
Searchenginejournal.com · 1d
Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally
Coca-Cola’s new ads emphasize the challenge for brands to cultivate emotional authenticity when engaging with their audience as AI becomes more integrated into advertising campaigns. They remind us to embrace AI cautiously while upholding the human elements that underpin marketing campaigns – holiday ads, in particular.
Yahoo · 6d
New Coca-Cola Christmas Ad Uses AI Generation: Controversy Explained
Coca-Cola has sparked widespread conversation with its latest AI-generated ad campaign, showcasing a bold new approach that has captivated and divided audiences. Known for its festive traditions, the brand’s latest offering introduces an unexpected twist,
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