Coca-Cola's 'real magic' holiday ad, made with artificial intelligence, sparks backlash
Coca-Cola's new holiday advertisement was made using Real Magic AI, the company's artificial intelligence platform, powered by OpenAI.
Coca-Cola’s AI holiday ad sparks controversy for not being the ‘real thing’
The problem with AI, Halloran said, is that it can’t replicate human emotion, an element that makes so many advertising campaigns successful, Coca-Cola’s holiday ads included. Consumers typically look forward to Coca-Cola’s yearly ads and think back to older campaigns with nostalgia.
Coca-Cola’s Holiday Ads Trade the ‘Real Thing’ for Generative A.I.
The company’s nostalgia-filled commercials are a holiday tradition, but this year’s ads are facing backlash for dipping into the uncanny valley.
Coca-Cola's AI-generated TV holiday ad falls flat with consumers
Coca-Cola is facing controversy after recreating its iconic 1995 “Holidays Are Coming” campaign by using artificial intelligence. The company is not the first to receive criticism for using A.I. to promote its products.
Coca-Cola slammed across social media for controversial holiday ad
Coca-Cola was slammed on social media over its new holiday advertisements, which were created using artificial intelligence. The soft drink giant released three AI-generated ads, sparking a wave of disapproval on social media.
Coca-Cola Christmas ad 2024: Coke’s AI-generated commercials slammed by consumers
Labelled by the company as made with “Real Magic AI”, the ads follow a fleet of Coca-Cola trucks making their way across snowy landscapes as AI-generated animals and humans look on in anticipation. In one ad,
Coca-Cola Airs AI-Made Holiday Ad to Tidings of Bad Cheer
The company used AI tech to remake its beloved 1995 ‘Holidays are Coming’ ad campaign, sparking complaints it ruined the season’s spirit.
Coca-Cola’s AI lead on the polarizing response to its holiday ads
It’s not about killing Santa, actually, it’s putting Santa front and center of a multilingual Santa experience,” Thakar said in a recent interview with Ad Age, following the initial burst of backlash to Coca-Cola’s holiday marketing.
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A new culture war is brewing — and Coca-Cola's AI Christmas ad is at the center
But this time, Coca-Cola’s commercial promising “real magic” wasn’t assembled on a set or a soundstage. Instead, it was ...
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Coca-Cola faces backlash for AI holiday ads
(CNN) - Coca-Cola is getting something it didn’t want for the holidays: backlash. The soft drink company’s new holiday ...
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Artificial Intelligence
By Christina Caron The company, which dominates the market for chips used to build artificial intelligence, expects another big jump in the current quarter. By Tripp Mickle Coca-Cola’s Holiday ...