Screenshot via MSNBC MSNBC is facing a staggering ratings collapse in the wake of the 2024 election, with the network’s ...
"We cannot reset the value of our services to a fraction of their worth due to the circumstances and demands of one client," ...
Nielsen is considering an important change in how it measures ... In fact, that could mean that AM/FM radio listenership ...
Nielsen will let the media outlets it tabulates add their own audience data to its ratings calculations, a move that the measurement giant sees as an inevitable one in the age of streaming but ...
Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available ...
An industry regulator's approval opened the door for first-party streaming data to supplement traditional TV ratings. Will it make a difference?
In the 25-54 age demographic that is most coveted by advertisers, viewership dropped 38% — from 113,000 people to 70,000.
During this period, Paramount has issued no release about Nielsen ratings tied to any of its most-watched programming, including the NFL games it shows on CBS each Sunday; the performance of CBS ...
A 21-year-old broadcast television station licensee of properties in six markets across the eastern U.S. — all operated ...
American Spirit has chosen Nielsen as its exclusive measurement partner for Local TV measurement in the six markets where it ...
The company finished the month with a share of 11.7%, boosted by increased viewership thanks to sports and ABC's "World News ...