Someone in the Nike public relations department had to have seen all of the backlash the company was getting for not ...

As an All-Star point guard for the Indiana Fever, Clark shattered countless all-time records and propelled the WNBA's ...

The WNBA has officially announced that Indiana Fever rookie Caitlin Clark is taking home the Rookie of the Year award.

The buzz around Caitlin Clark started long before she stepped foot on a WNBA court. As the No. 1 overall pick in this year's ...

The recent spotlight on the New York Liberty’s mascot might seem unusual. But Ellie, with her riveting halftime performances ...

"That was never a long shot." Time and again, Nike has proven how they are going to build their brand name on the shoulders ...

Elliott Hill will take over as Nike CEO on Oct. 14. The longtime company veteran, who's coming out of retirement for the position, will have his work cut out for him since Nike is struggling on ...

Caitlin Clark's rookie year in the WNBA went as well as or better than anyone could have reasonably expected. Clark entered ...

Wilson broke multiple WNBA records en route to her MVP nod, including the single-season scoring record and the single-season ...

Behind the scenes of women’s basketball’s boom, there’s tension brewing over footwear. Entrepreneurs and researchers want ...

Caitlin Clark fans are beginning to grow impatient at the lack of promotion she has received from Nike. Clark of course ...

Indiana Fever rookie sensation Caitlin Clark signed a lucrative endorsement deal with footwear and apparel giant Nike earlier this year but interestingly a signature shoe of the do-it-all guard is yet ...