While agencies and marketers have bought data since the dawn of online advertising, difficulties assessing its quality have led to billions in wasted ad dollars. An estimate on ad spend lost to ...

Another challenge is the potential for anti-competitive practices. Publicis Groupe's dominance in the data and identity ...

Madison and Wall’s Brian Wieser weighs in on the impact of US tariffs on ad spend. Plus: the rationale behind the Publicis/Lotame deal.

Publicis Groupe has entered into an agreement to acquire Lotame, an independent identity solution, in an update on its AI ...

Publicis Sapient will leverage AWS's advanced generative AI services to help enterprises accelerate their digital business transformation journeys and more easily build personalized campaigns ...

I have typically spent hours each week researching, reading and experimenting with AI tools. That all changed a few weeks ago ...

Publicis Groupe will acquire one of the largest end-to-end data marketplaces in the world, spanning 109 countries, ...

Publicis Groupe has entered into an agreement to acquire Lotame, a global identity and data solutions company, to expand the ...

Indie shop Bob’s Your Uncle asserts that “Creativity Trumps Tariffs,” Havas reports its first results since Vivendi spinoff ...

The combined data and identity assets of Lotame and Publicis Groupe’s 2.3 billion global profiles will enable clients to ...

Publicis said the resulting combined data and identity assets will enable clients to reach 91 per cent of adult internet users with personalised messaging at scale with greater accuracy.