Black Friday is usually when stores are filled with hoards of shoppers. However, REI encourages people to instead spend this time with loved ones outside.

WE'VE BEEN KEEPING you posted on the best sales all year long, from Prime Day price drops to surprise deals from our favorite retailers—and now, arguably the biggest savings event of all is finally here: November means Black Friday sales are officially upon us,

Patagonia, Hoka, The North Face, and more top brands are all up to 50 percent off Everywhere you look, Black Friday deals abound — except for REI, which celebrates the holidays with its own exclusive Winter Sale.

Everyone else is lying to you, pulling the wool over your eyes. REI doesn't do a Black Friday sale. At least not in name. There's a Winter Sale this week, lasting until November 25, and there'll be some sort of small sale leading up to Thanksgiving.