Amazon is infusing AI into a new facet of its online shopping experience with the release of its AI Shopping Guides. The new ...

Amazon is introducing its new AI Shopping Guides feature. It promises to help shoppers as well as sellers using Gen AI.

Amazon finally rolled out its AI assistant Rufus to all US customers after announcing the new feature in February. The AI-powered assistant is named after an early Amazon employee's dog, and the tool ...

From Nov. 1 to Dec. 31, Adobe expects U.S. online sales to climb 8.4% to a record $240.8 billion. Some analysts expect shoppers to be more in the mood to buy more expensive things during the holidays, ...

Amazon hosted its Prime Big Deal Days on Tuesday and Wednesday – a two-day event that offered a slew of deals and promotions ...

In a significant leap forward for online retail, Amazon’s (AMZN) second Prime Day event has emerged as the company’s largest ...

Is a deal really a deal? Amazon’s ChatGPT competitor, a chatbot it calls Rufus, will now answer some user questions on price changes.

Progressive Grocer talks with VP Anand Varadarajan about company’s plans to make grocery shopping less complicated for ...

Amazon introduces AI Shopping Guides to help users make informed purchase decisions. These guides consolidate key product ...

Shoppers also used new features, including Rufus, a shopping assistant powered by generative artificial intelligence, and Inspire, an in-app mobile experience that looks for deals in a personalized ...

Amazon’s intention with these AI-generated guides, according to the company’s head of personalization Daniel Lloyd, is to ...

" This is my first experience using Rufus, the Amazon AI built to offer sage advice to shoppers. Mostly shoppers that have ...