Aided by DSPs, retail media networks can handle demand generation, tech orchestration and scalable ad placements, and reach ...

Publicis Groupe is set to acquire Mars United Commerce, the world’s largest independent commerce marketing company.

Doritos is returning to the Super Bowl with its “Crash the Super Bowl” challenge, the revolutionary campaign that ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Make your website the primary media vehicle for the moment. It’s a customer platform, not just a product showcase. Treat it ...

The coffin company’s creative director, Elan Gale, discusses the move from messaging innovation to product innovation ...

Brands will temporarily occupy real estate in “The Glitch” based on the length of their campaigns, said Andrea Garabedian, head of the brand partnerships studio at Amazon Ads. Twitch recommends brands ...

King She directed the 90-second spot, as the retailer makes a new price-match pledge covering 25 key competitors ...