According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 ...

Trump’s crypto cheer sparks buzz, but CoinDCX’s chief growth and marketing officer urges marketers to push fundamentals for ...

Jaguar could be facing its own Bud Light moment. However, Jaguar's boss has defended the “bold” rebranding, saying the ...

Pidilite Industries Ltd, the makers of Fevicol, has unveiled a new ad campaign for Roff, its tile and stone adhesive brand.

With revenues at INR 624.6 crore in FY23, the Japanese apparel company is focusing on personalised and digital marketing push ...

Articles written by Prashant Verma ...

CoinDCX's 'Learn Karo. Crypto Karo' campaign presents a fresh perspective to cryptocurrency trading, focusing on investor ...

Diwali-themed ad campaigns invariably tap into a few standard tropes of festive advertising — among them, travelling home for a family reunion over the holidays. However, such journeys are often ...

The Indian adtech landscape has a new entrant with the launch of Logi5, a digital platform that claims to combine location ...

Campaign dives into how the relentless pursuit of creativity and results is pushing creative professionals to the edge, and ...

According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content ...

Authenticity, creativity, and consistency turn meals into memorable experiences, proving branding is the secret ingredient ...