The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led ...

Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, launched its new brand campaign, a heartfelt national ...

According to Al-Qassab, Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage in the Palais ...

From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South ...

Folding logos into logos is not leadership. It’s delay dressed as design. The next chapter doesn’t need smoother transitions.

Aalap Desai is a notable exception in the advertising world, where ideas often eclipse the people who create them. He is recognised not only for his creative genius but also for his profound belief in ...

WPP’s Global CCO on zero mentality, AI acceleration, creative reinvention and why the ad industry should finally start ...

Our weekly roundup of the latest appointments and account wins news from Realme, Actimedia PR & Digital, WeCraft Studio, ...

In an era where our lives are increasingly curated by invisible algorithms, a cultural countermovement is gaining momentum. Across platforms and demographics, consumers are experiencing what can only ...

Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes ...

Inside the first global benchmark for AI creativity in advertising. As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has launched the ...