Friction isn’t failure—it’s data. Learn how to turn resistance into your blueprint for better CX.

The Gist Smarter audience targeting. AI agents can dynamically build and update customer segments in real time, which allows better personalization and campaign precision. Faster content ...

AI needs to live where KPIs are tracked — not buried under servers. Here’s how smart orgs can structure for success, and it starts in-house.

The latest customer trust statistics reveal the opinions of 363,121 CX leaders in the US. Find out what’s responsible for building and breaking trust and why.

Marketing leaders must evaluate AI tools based on specific use cases, integration needs and ROI to guide 2025 investment decisions.

Cloud-based call centers offer more than just VoIP. Explore key features, industry use cases and what sets top platforms apart.

Customer experience leader NiCE enters agreement to purchase conversational AI platform Cognigy to enhance enterprise AI capabilities.

HubSpot introduces integration that brings customer data context to Claude AI, enabling personalized insights and visualizations within existing workflows.

The upcoming webinar “AI-Native Platforms for Customer Experience” will take place online on July 23. The webinar will be led by Forrester Principal Analyst Max Ball and Vijay Verma of Mosaicx ...