The Trade Desk Launches Ventura to Transform Streaming TV Advertising
The Trade Desk Inc (TTD) unveils Ventura, a new streaming TV OS to improve user experience and advertising efficiency. Stock ...
TV Technology2d
The Trade Desk Jumps Into Streaming TV With Ventura OS
VENTURA, Calif.—Programmatic ad giant The Trade Desk is pushing into the streaming technology business with a new operating ...
The Trade Desk Announces Ventura, a Revolutionary Streaming TV Operating System
The Trade Desk (NASDAQ: TTD) today announced that it has developed Ventura, an innovative new streaming TV operating system (OS). The Trade Desk will partner with smart TV original equipment ...
The Trade Desk Launches ‘Ventura’, Not The Jim Carrey Version
The Trade Desk unveils new streaming TV operating system named after a Jim Carey film that thankfully isn't 'Liar Liar'.
Advanced Television3d
The Trade Desk unveils Ventura
Advertising technology specialist The Trade Desk has developed streaming TV operating system Ventura. The Trade Desk will ...
BofA says Trade Desk's Ventura OS will 'take several years' to catch up with Roku
Bank of America remains bullish on Roku despite new competition from Trade Desk's TV operating system, Ventura.
AFAQS2d
The Trade Desk unveils streaming TV operating system Ventura
The Trade Desk expects that Ventura will be deployed by OEMs and other streaming TV aggregators as early as 2025.
The Trade Desk tackles TV streaming via Ventura offering
The Trade Desk has created a “new streaming TV operating system” called Ventura.The announcement:The Trade Desk (NASDAQ: TTD) ...
Trade Desk tries to shake up streaming TV with content-agnostic strategy
The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the ...
Trade Desk working on TV OS 'Ventura,' CEO says efforts won't compete with Roku - report
The Trade Desk working on a connected TV operating system called Ventura to improve advertising transparency and compete with major players like Roku.