![](/rp/kFAqShRrnkQMbH6NYLBYoJ3lq9s.png)
Sales and marketing - HBR - Harvard Business Review
Aug 21, 2023 · Find new ideas and classic advice for global leaders from the world's best business and management experts.
A New Way to Compensate Sales Teams - Harvard Business Review
Mar 15, 2024 · Although the business environment is completely different than it was 20 years ago, the way most companies structure sales quotas and compensation has not evolved to keep up. To effectively ...
A Great Sales Pitch Hinges on the Right Story - Harvard Business …
May 21, 2024 · When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will meet someone’s ...
How to Improve Your Sales Skills, Even If You’re Not a Salesperson
May 22, 2017 · At some point in your career, even if you’re not in sales, you’re going to have to sell something — whether it’s your idea, your team, or yourself. Here are some strategies for improving ...
5 Skills Every Salesperson Needs to Succeed - Harvard Business …
Sep 19, 2022 · A sales leader at an asset management firm reflected: “Our inside salespeople are doing a better job than our field salespeople. And they make one third as much.” In the pharmaceutical ...
The 7 Attributes of the Most Effective Sales Leaders
Sep 11, 2015 · Every salesperson knows the quality of their sales manager will have a profound impact on their own success. A recent study I conducted proves this point. Sixty-nine percent of salespeople who ...
The 5 Things All Great Salespeople Do - Harvard Business Review
Dec 18, 2018 · It’s not a coincidence that the top salespeople in your company are probably at the top of the leaderboard year in and year out. Some may think it’s because certain people have it easier, or ...
Sensemaking for Sales - Harvard Business Review
The amount of product and service information available to B2B customers—reports, blogs, display ads, email marketing, and more—has become overwhelming, leading to indecision and a sharply ...
The Sales Learning Curve - Harvard Business Review
The sales learning curve unfolds similarly through the give-and-take between the company—marketing, sales, product support, and product development—and its customers.
Seven Personality Traits of Top Salespeople - Harvard Business …
Jun 27, 2011 · If you ask an extremely successful salesperson, “What makes you different from the average sales rep?” you will most likely get a less-than-accurate answer, if any answer at all. Frankly, the ...