Dual-coding theory is a theory of cognition that suggests that the mind processes information along two different channels; verbal and nonverbal. It was hypothesized by Allan Paivio of the …

Nov 30, 2018 · The dual coding theory proposed by Paivio attempts to give equal weight to verbal and non-verbal processing. Paivio (1986) states: “Human cognition is unique in that it has …

Dual-coding theory is defined as a theory that posits the existence of two interconnected subsystems in the human cognitive system: a verbal system and an imagery system.

Apr 14, 2023 · Allan Pavio discovered that our memory has two codes (or channels) that deal with visual and verbal stimuli. Whilst it stores them independently, they are linked (linking words to …

Oct 3, 2025 · Allan Paivio developed the Dual coding theory in 1986. He proposed that verbal information and visual information are encoded into long-term memory through separate …

Jul 24, 2025 · Canadian psychologist Allan Paivio first proposed Dual Coding Theory in the 1970s. He argued that the brain processes information in two independent but cooperating …

Sep 1, 1991 · Dual coding theory (DCT) is a cognitive theory that posits the existence of two separate but interconnected cognitive subsystems for representing and processing …

Apr 26, 2025 · Dual coding, at its core, is a cognitive theory positing that human cognition operates through two distinct, yet interconnected, symbolic systems: verbal and non-verbal …

Dual coding theory supports the notion that there are two pathways for encoding information to memory – one verbal and one visual.1-3 This theory addresses the impact of extraneous …

Jun 6, 2025 · At its core, Dual Coding Theory is the idea that the brain organizes information through two distinct but connected systems: a verbal system, which processes language, and …