A marketing calendar is exactly what it sounds like: a plan that covers your marketing activities for the entire year. Like most aspects of a business plan, it requires some initial investment in time and …

The Ecommerce Answers glossary offers access to an excellent resource that clearly defines the most common and useful terms in the world of ecommerce. Gain a better understanding of both …

Here's a closer look at some content calendar solutions, how to organize your calendar and the marketing tools available to BigCommerce merchants.

Seasonal promotions can be fantastic opportunities to drive customer engagement, reach new users and ultimately elevate your online store's conversion rate and average order value. But distinguishing …

Aug 21, 2025 · Prepare your marketing calendar and creative assets One of the best ways to reduce stress during the peak holiday season is to front-load your marketing efforts now. A clear, well-paced …

“Gift giving is a major aspect of Sunnyland Farms’ business,” said Brandee Johnson, CEO of LimeLight Marketing. “BigCommerce’s customized checkout allowed us to enable calendar-specific deliveries, …

Facebook is an essential marketing tool for ecommerce companies because it offers a powerful combination of reach, targeting, ad formats, and performance-tracking capabilities.

Defined: Social Media Project Management Social media project management is the process for managing social media marketing campaigns across one or more social media networks. Social …

Nov 9, 2025 · At BigSummit 2025, leaders from Dell, Tapestry, and Revelyst shared how AI-driven shopping is redefining product discovery and data strategy.

Investments in digital marketing and strategy. As The Linz Shop launched their BigCommerce site, the team recognized that creating a stunning, functional website was just the beginning — they needed …