How To Perform an RFM (Recency, Frequency, Monetary) Analysis Using SQL
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YouTubeJie Jenn
How To Perform an RFM (Recency, Frequency, Monetary) Analysis Using SQL
In this video, we'll learn how to perform an RFM analysis using SQL (In SQL Server). RFM analysis is a marketing technique used to analyze customer behavior based on three factors: recency, frequency, and monetary value. Recency refers to how recently a customer has made a purchase, frequency refers to how often a customer makes purchases, and ...
9K viewsMar 28, 2023
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