Carlo Rossi Vin Rosé commercial, 1980s. Carlo Rossi was a real person who became the face of the Carlo Rossi brand for E. & J. Gallo Winery. Rossi's warm, relatable, and conversational style became central to the brand’s marketing. He was known for phrases like “I like to talk about wine, but I’d rather drink it.” | American Association of Wine Economists AAWE

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