Tui’s surprise finding by testing: people don’t always like to see people in ads
thedrum.com
Tui’s surprise finding by testing: people don’t always like to see people in ads
Happy people enjoying a product is a standard in advertising. So, it came as a surprise to travel company Tui when reducing its focus on people in a recent campaign increased its performance.
Jun 17, 2019
Tui Tui Bird
Tui - Native Bird of New Zealand 🐦 📍 Waipahihi Botanical Gardens, Taupo 🎥 pureview_pixels #100NewZealand #travel #adventures #newzealand #tuibird #WaipahihiBotanicalGardens #Taupo | 100% New Zealand
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