In this #UniquelyWisconsin original short, rev up for an exhilarating ride at Dirt City Motorplex in Lena, WI! 🏁💥 Meet the racers, organizers, and volunteers who bring this off-road track to life. From UTV champs Dylan & Tyson Marquardt to racing advocate Stephanie Holteger, get an inside look at the passion and community spirit fueling Dirt City. Hear from Director Jodi Marquardt on how this hidden gem has united Lena and drawn thousands to this small village. Feel the roar of the engines and

Mercury Marine, founded in 1939 by Carl Kiekhaefer in Cedarburg, Wisconsin, began when Kiekhaefer purchased a bankrupt outboard motor company, redesigning 300 defective Thor engines into reliable Mercury outboards. Initially focused on magnetic separators, the company pivoted to marine propulsion, introducing innovations like the full-jeweled power outboard in 1947 and the splined propeller shaft in 1952. The 1950s saw racing success and technological advances, including the Jet Prop exhaust. In