In January 1997, McLaren unveiled its new Formula 1 challenger, the MP4/12, in one of the most unconventional and memorable car launches in the sport’s history by featuring the Spice Girls as the headline guests. At the height of their global fame, the group’s appearance instantly transformed a traditionally technical motorsport presentation into a full-scale pop-culture event. Instead of focusing solely on aerodynamics and engine specifications, the launch captured worldwide media attention by