2026 Super Bowl commercials: The 10 best ads from the big game
2026 Super Bowl commercials: The 10 best ads from the big game
3 months ago
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2025 Super Bowl commercials: Watch all the ads from the big game
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boston.com
1:01
In Amazon's 60-second Super Bowl ad "Alexaaaa ," Chris Hemsworth imagines worst-case scenarios where Alexa AI tries to kill him. Airing during the third quarter, the spot opens with Hemsworth carrying a snake into his kitchen (something he's actually done) while his wife Elsa Pataky waits for a car, but it's the Alexa device that frightens him. The spot also cross-promotes Amazon's other Super Bowl ad for Ring's Search Party for Dogs feature, with a Ring logo briefly appearing on the Alexa devic
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Did anyone else catch this AI Super Bowl ad last night? The story behind it is crazy. I gave it a try so you don’t have to. #aidotcom #superbowlad #ai
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