“There’s never been a time that Hereford cattle are more popular, and the demand for Hereford bulls is better than it’s ever been.” If you’re looking to maximize the value of your calves come sale time, look no further than adding Hereford genetics. That's how father and son duo Jim and Joel Birdwell have built their commercial program for decades. Tonight we’re Hereford Bound to Oklahoma’s Birdwell Ranch. Enjoy this visit with outgoing 2020 AHA President Joel Birdwell as he gives you a glimpse
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“There’s never been a time that Hereford cattle are more popular, and the demand for Hereford bulls is better than it’s ever been.” If you’re looking to maximize the value of your calves come sale time, look no further than adding Hereford genetics. That's how father and son duo Jim and Joel Birdwell have built their commercial program for decades. Tonight we’re Hereford Bound to Oklahoma’s Birdwell Ranch. Enjoy this visit with outgoing 2020 AHA President Joel Birdwell as he gives you a glimpse
20.9K viewsOct 29, 2020
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Focused on the breed globally 🌎 The World Hereford Conference will showcase groundbreaking research from the American Hereford Association, driving the breed forward on a global scale. From cutting-edge research to industry-shaping discussions, this event brings together tradition, innovation and beef cattle producers eager about the future. Registration prices increase on April 1. Register here — worldherefordconference.com | American Hereford Association
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Focused on the breed globally 🌎 The World Hereford Conference will showcase groundbreaking research from the American Hereford Association, driving the breed forward on a global scale. From cutting-edge research to industry-shaping discussions, this event brings together tradition, innovation and beef cattle producers eager about the future. Registration prices increase on April 1. Register here — worldherefordconference.com | American Hereford Association
54.1K viewsMar 5, 2025
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This is it — the breed known for delivering efficiency, longevity and profitability. | American Hereford Association
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This is it — the breed known for delivering efficiency, longevity and profitability. | American Hereford Association
3.6K views9 months ago
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Celebrating the breed built to fill the need of the industry during a historic weekend in Kansas City, where it all began. | American Hereford Association
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Celebrating the breed built to fill the need of the industry during a historic weekend in Kansas City, where it all began. | American Hereford Association
28.3K viewsNov 1, 2024
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Hereford Heterosis – more pounds and less cost. Take advantage of the efficiency, fertility, longevity and docility Hereford has to offer. | American Hereford Association
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Hereford Heterosis – more pounds and less cost. Take advantage of the efficiency, fertility, longevity and docility Hereford has to offer. | American Hereford Association
52.9K viewsJan 20, 2023
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A calling that has sustained the test of time and quality genetics will sustain it for hundreds more. Come Home to Hereford. | American Hereford Association
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A calling that has sustained the test of time and quality genetics will sustain it for hundreds more. Come Home to Hereford. | American Hereford Association
31.7K viewsApr 19, 2022
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Across the country, she's the sought after female for cowherds focused on fertility, efficiency and docility. Take advantage of Hereford heterosis and maximize your profits. Learn more -- https://bit.ly/HerefordAdvantage-AHA | American Hereford Association
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Across the country, she's the sought after female for cowherds focused on fertility, efficiency and docility. Take advantage of Hereford heterosis and maximize your profits. Learn more -- https://bit.ly/HerefordAdvantage-AHA | American Hereford Association
7.6K viewsMay 11, 2023
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Longevity. The Hereford breed and Hereford breeders are in it for the long haul. Come Home to Hereford. | American Hereford Association
3.2K viewsApr 19, 2021
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It all comes down to this -- the anticipation is building to watch the Hereford legacy continue. | American Hereford Association
1.1K viewsJan 6, 2025
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There’s a reason cattlemen keep coming back to using Hereford genetics – they’re efficient, fertile, and built to last. And when it’s time to market their calves and retain replacement females, the quality is sought after. Bull sale season is here. Add value to your next calf crop with Hereford genetics. Find sale catalogs here -- https://bit.ly/AHA-Catalogs | American Hereford Association
92.6K viewsFeb 22, 2025
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Where the world gathered 🇺🇸 From a storied past to groundbreaking progress, the Hereford breed has united cattlemen across continents through shared purpose and unwavering commitment. The 2025 World Hereford Conference marked a defining moment in history — one that will set the course for a future driven by innovation, research and global progress. | American Hereford Association
3.6K views11 months ago
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Hereford heterosis pays. Now is the time to utilize Hereford genetics to capture the added efficiency, fertility, longevity, and docility the breed is known for. Hereford bull sales are happening from coast to coast. Let Hereford genetics add value to your bottom line. Find a Hereford bull -- https://bit.ly/Hereford-Sales | American Hereford Association
161.9K viewsJan 27, 2023
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Five years in the making. One final day to register. The World Hereford Conference is your chance to see U.S. Hereford genetics showcased on the global stage. This historic event will unite cattlemen and industry leaders for a world-class educational program, networking and conversations that will shape the future of the breed. Don’t miss your opportunity, registration closes today — https://bit.ly/WHC_Registration_25 | American Hereford Association
1.8K viewsSep 1, 2025
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Cattlemen are turning a profit by introducing Hereford genetics to their herd with an increase in weaning weights and replacement females with added fertility and longevity. The traits Herefords are known for are benefiting producers across the country. | American Hereford Association
30.9K viewsAug 7, 2023
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Cattlemen from across the country are learning the bald-faced truth about the impact Hereford genetics can make within their operation. What have you noticed while using Hereford cattle? | American Hereford Association
18.9K viewsFeb 19, 2019
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Join us in 2025 🇺🇸 For almost three centuries, beef cattle producers have relied on Hereford genetics for maximum production and environmental efficiency — the breed with unrivaled hybrid vigor, longevity, disposition and fertility. Make plans to join Hereford breeders and commercial producers October 22 – 26, 2025 in Kansas City, Missouri, for the World Hereford Conference. Learn more -- https://bit.ly/25-WHC | American Hereford Association
1.4K viewsMay 2, 2023
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“From the first year using Hereford genetics, to year three, we moved the needle 62 pounds on weaning weight.” At Groendyke Ranch in Nash, Okla., that statement holds weight. With Hereford bulls covering their cow herd, they’re seeing the results in steers that perform and baldy females adding value to the herd. Come Home to Hereford. | American Hereford Association
46.4K viewsJul 10, 2025
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In honor of National Agriculture Day, let's take some time to appreciate the role Hereford cattle have had in the industry for more than 100 years. Discover how using Hereford genetics in a commercial setting has made an impact on these operations. | American Hereford Association
24.3K viewsMar 14, 2019
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"As often as we can, we're trying to bid a little bit better on cattle that have some natural heterosis." - Case Gabel, Magnum Feedyard, Wiggins, Colo. Get the bald-faced truth about Hereford genetics at HerefordTruth.org. | American Hereford Association
81.4K viewsMay 17, 2018
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There is added profitability when using Hereford genetics. Take advantage of the longevity, fertility and efficiency of using Hereford bulls. This all adds up to more pounds and more profit. | American Hereford Association
31.1K viewsFeb 8, 2023
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Hear how Buford Ranches, Hominy, Okla., uses Hereford bulls to add top, bone, meat and muscle to achieve their focus of end-product merit and uniformity. View the latest sale catalogs to find your next Hereford bull, https://bit.ly/2021-production-catalogs. | American Hereford Association
8.6K viewsFeb 10, 2021
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For the Hermes family of Colorado, ranching is a heritage and a passion. With a focus on heifer development, they rely on Hereford genetics to raise a female that fits the bill for commercial producers. See what makes Hereford their ideal outcross for improving feed efficiencies and maternal characteristics in their herd. | American Hereford Association
26.4K viewsDec 20, 2021
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As caretakers of the land, water and cattle, two generations work side by side at Buford Ranches, near Hominy, Oklahoma — where we're Hereford Bound this evening. An operation focused on end-product merit and uniformity, Buford Ranches, LLC - Osage Division uses Hereford bulls to add top, bone, meat and muscle. "As cowboys and ranchers, we've got the greatest job in the world," says Hereford purebred manager Doug Branch. We couldn't have said it better ourselves. For more about Buford Ranches, c
14.2K viewsOct 21, 2020
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The F1 – bred to last in the South. The tiger stripe female is garnering attention from cattlemen seeking longevity, fertility and the ability to thrive in the southern part of the United States. Bludau Ranch, Hallettsville, Texas, is reaping the benefit of the Hereford-influence on their Brahman based cow herd. | American Hereford Association
55.3K viewsMar 8, 2024
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We're headed South to Cowtown 🤠 History and Herefords mixed with some of the most iconic stops on any tourist’s agenda as attendees head south to Cowtown. A journey through Oklahoma and Texas packed with history and some of the best Hereford operations in the country. Register here -- https://bit.ly/25-WHC | American Hereford Association
58.6K viewsMar 12, 2025
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“I’m going to use what works,” said Bob Harrell, Baker City, Ore., “And Hereford works.” Add pounds to your calves, and longevity to your cow herd with Hereford genetics. #comehometohereford | American Hereford Association
4.9K viewsNov 2, 2022
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Sunup to sundown, day after day, since 1881 – Hereford genetics have sustained America’s cow herd leading the way with unrivaled hybrid vigor, longevity, disposition and fertility. Come Home to Hereford. | American Hereford Association
7.1K viewsJun 12, 2024
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It’s bull sale season – add more pounds to your calves with less cost using Hereford genetics. Come Home to Hereford. Find Hereford bulls — https://bit.ly/3UgL7fx | American Hereford Association
4.5K viewsFeb 16, 2024
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Hereford Red Angus = A powerful combination. Premium Red Baldy increases market exposure and maximizes the value of calves with the ideal balance of carcass and maternal traits. | American Hereford Association
2.4K viewsSep 8, 2021
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The Hereford bull is sought after for its ability to add efficiency to your cow herd and pounds to your calves. #ComeHomeToHereford | American Hereford Association
1.8K viewsSep 27, 2022
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