What’s the secret to producing Merino wool of the highest quality? It’s simple — by looking after the sheep. John Smedley source their Merino wool from New Zealand, Dave Maslen Chief Customer Officer at New Zealand Merino Company, "A healthy, well-fed, well-nourished and well looked-after sheep with minimal stress is going to produce the best fibre quality," he says. "ZQ Natural Fibre guarantees this by making sure there are sufficient quality controls in place long before the sheep goes into th
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