The future of sustainable fashion
The future of sustainable fashion
Dec 14, 2020
mckinsey.com
Fast fashion ≠ normal We don’t think fast fashion should be normalized — so let’s shed some facts: - The average fast fashion piece lasts less than 10 wears before it falls apart or goes out of trend. - Many major fashion brands sell pieces for up to 10× the cost of production — even when made with cheap materials and unethical labor. - An estimated 93% of fashion brands don’t pay garment workers a living wage, and child labor still exists in parts of the global supply chain. That’s why we’re do
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